
			create and deliver new performance dimensions, including work tool and work crew management, through the use of integrated gear to secure tools in the truck bed and through software to track gear, workers, and projects.
	Ford Motor Company sought our help in reasserting market leadership for their single most valued category and brand, the F series truck line. We helped them see the need to expand the competitive battleground beyond tired industry standards – horsepower, torque, and towing capacity. The Ford Work Solutions platform helped them

We also created a platform road map that clarified the development path and anticipated elements of successive cycles. This platform approach helped Ford recruit third party developers and partners, enabling new degrees of collaboration, accelerated innovation and shared costs of development – all driving a new perspective on innovation across the company.

Ford Work Solutions was launched to wide acclaim and has won numerous awards. Within months, incremental direct and indirect sales exceeded the total cost of its development. It has caused many business owners to consider changing over entire fleets to Ford trucks. And the Ford team that led the project has been recognized for envisioning and implementing positive change within the company. (See overview)

2 Conceiving, building and launching innovations