Building an Innovation Mindset

Innovation involves asking a different kind of question than marketers tend to ask, says Amelia Dunlop, principal at Deloitte Consulting LLP. “Marketing tends to be about how to delight a particular customer with a product,” she explains. “Innovation doesn’t start with the premise that you have a product at all. It starts with the premise that there might be a problem to solve in the world that’s worthy of solving.”

Read the article or watch the video:

</p> <div class="post__image is-aligned-none"> <img src="/dist/images/uploads/_800xAUTO_crop_center-center_none/3095/Amelia_Innov-Mindset_March2017.jpeg" srcset="/dist/images/uploads/Amelia_Innov-Mindset_March2017.png 471w, /dist/images/uploads/_400xAUTO_crop_center-center_none/3095/Amelia_Innov-Mindset_March2017.jpeg 400w" sizes="(min-width: 1100px) 67vw, 100vw" alt="" /> </div> </div> </div> </div> <div class="about-the-author"> <div class="l-one-col"> <a href="https://doblin.com/team-members/amelia-dunlop" class="about-the-author__row"> <div class="about-the-author__photo"> <img src="/dist/images/uploads/_headshotSquare/amelia-dunlop.jpg" alt="Amelia Dunlop"> </div> <div class="about-the-author__content"> <p><strong>Amelia Dunlop</strong> is a Partner at Doblin. She has a newly found love for long runs in the early mornings around Thorndike Pond.</p> </div> </a> </div> </div> </main> <footer class="l-footer" role="contentinfo"> <div class="l-container--large"> <div class="l-footer__logo"> <a href="/" class="logo logo--footer"> <svg class="logo__svg"> <use xlink:href="#svg--doblin-logo-white" /> </svg> </a> </div> <div class="l-footer__nav"> <ul class="footer-nav"> <li class="footer-nav__item"><a href="https://doblin.com/about">About</a></li> <li class="footer-nav__item"><a href="https://doblin.com/our-work">Work</a></li> <li class="footer-nav__item"><a href="https://doblin.com/work-with-us">Careers</a></li> <li class="footer-nav__item"><a href="https://doblin.com/ten-types">Ten Types</a></li> <li class="footer-nav__item"><a href="https://doblin.com/contact">Contact</a></li> <li class="footer-nav__item"><a href="https://doblin.com/our-thinking">Our Thinking</a></li> </ul> </div> <div class="l-footer__social"> <a href="https://twitter.com/DoblinGlobal" class="social-icon social-icon--footer" target="_blank"> <svg class="social-icon__svg"> <use xlink:href="#svg--icon-twitter" /> </svg> </a> </div> <div class="l-footer__legal"> <p class="footer-legal"> Copyright © 2019 Deloitte Development LLC. All rights reserved. <a href="http://www2.deloitte.com/us/en/legal/terms-of-use.html" class="footer-legal__terms-link" target="_blank">Terms of Use</a> <a href="http://www.deloitte.com/view/en_US/us/privacy/index.htm" class="footer-legal__terms-link" target="_blank">Privacy Policy</a> </p> <p class="footer-legal"> Member of Deloitte Touche Tohmatsu Limited </p> <div class="footer-legal footer-legal--fine-print"> <p>As used in this document, “Doblin” means an innovation practice of Deloitte Digital within Deloitte Consulting LLP, a subsidiary of Deloitte LLP. <br />Please see <a href="http://www.deloitte.com/us/about" target="_blank">www.deloitte.com/us/about</a> for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. <br />Certain services may not be available to attest clients under the rules and regulations of public accounting.</p> </div> </div> </div> </footer> </div> <script type="text/javascript"> window.csrfTokenName = "CRAFT_CSRF_TOKEN"; window.csrfTokenValue = "hVKT_TVp5x2r335PT6J8HYxo1KxskDNO8aCkhLVpPU0AZ72YmmblKuE78bR3DIJxwKVTAyPaGFG4Ue3KAsZBeMTp3uKHPlQlQhHY\x2D8A2tx4\x3D"; </script>  <script language="JavaScript" type="text/javascript"> var s_account="deloitteus-its-doblin-dev"; </script> <script language="JavaScript" type="text/javascript" src="/dist/vendor/s_code.js"></script> <script language="JavaScript" type="text/javascript"> /************* DO NOT ALTER ANYTHING BELOW THIS LINE ! **************/ var s_code=s.t();if(s_code)document.write(s_code)//--> </script>  <script type="text/javascript"> (function(d,s,i,r) { if (d.getElementById(i)){return;} var n=d.createElement(s),e=d.getElementsByTagName(s)[0]; n.id=i;n.src='//js.hs-analytics.net/analytics/'+(Math.ceil(new Date()/r)*r)+'/1719634.js'; e.parentNode.insertBefore(n, e); })(document,"script","hs-analytics",300000); </script><script type="application/ld+json">{"@context":"http://schema.org","@type":"WebPage","author":{"@id":"https://doblin.com#identity"},"copyrightHolder":{"@id":"https://doblin.com#identity"},"copyrightYear":"2017-03-20T10:30:00-05:00","creator":{"@id":"https://doblin.com#creator"},"dateModified":"2019-03-05T08:49:42-06:00","datePublished":"2017-03-20T10:30:00-05:00","description":"With their ability to merge creativity and data, today’s marketing organizations are poised to deliver the next big breakthrough—if CMOs ask the right questions and encourage bold answers.","headline":"Building an Innovation Mindset","image":{"@type":"ImageObject","url":"https://doblin.com/dist/images/uploads/our-thinking/_1200x630_crop_center-center_82_none/WSJ-amelia.jpg"},"inLanguage":"en-us","mainEntityOfPage":"https://doblin.com/our-thinking/building-an-innovation-mindset","name":"Building an Innovation Mindset","publisher":{"@id":"https://doblin.com#creator"},"url":"https://doblin.com/our-thinking/building-an-innovation-mindset"}</script> <script type="application/ld+json">{"@context":"http://schema.org","@id":"https://doblin.com#identity","@type":"LocalBusiness","address":{"@type":"PostalAddress","addressCountry":"US","addressLocality":"Chicago","addressRegion":"IL","postalCode":"60606","streetAddress":"111 S. Wacker Drive, 17th Floor"},"contactPoint":[{"@type":"ContactPoint","contactType":"customer support","telephone":"+1-312-443-0800"}],"description":"Doblin helps leaders innovate. We foster growth, design new businesses and drive transformation.","image":{"@type":"ImageObject","height":"200","url":"https://doblin.com/dist/images/uploads/doblin-social-copy.png","width":"200"},"logo":{"@type":"ImageObject","height":"200","url":"https://doblin.com/dist/images/uploads/doblin-social-copy.png","width":"200"},"name":"Doblin","priceRange":"$","sameAs":["https://twitter.com/doblinglobal","https://www.linkedin.com/company/doblin-group/","https://www.instagram.com/doblinglobal/"],"telephone":"1-312-443-0800","url":"https://doblin.com"}</script> <script type="application/ld+json">{"@context":"http://schema.org","@id":"https://doblin.com#creator","@type":"LocalBusiness","address":{"@type":"PostalAddress","addressCountry":"US","addressLocality":"Chicago","addressRegion":"IL","postalCode":"60606","streetAddress":"111 S. Wacker Drive, 17th Floor"},"image":{"@type":"ImageObject","height":"800","url":"https://doblin.com/dist/images/uploads/doblin-social-large.png","width":"1700"},"logo":{"@type":"ImageObject","height":"800","url":"https://doblin.com/dist/images/uploads/doblin-social-large.png","width":"1700"},"name":"Doblin","priceRange":"$","telephone":"1-312-443-0800","url":"https://doblin.com"}</script> <script type="application/ld+json">{"@context":"http://schema.org","@type":"BreadcrumbList","description":"Breadcrumbs list","itemListElement":[{"@type":"ListItem","item":{"@id":"https://doblin.com/","name":"Homepage"},"position":1},{"@type":"ListItem","item":{"@id":"https://doblin.com/our-thinking","name":"Our Thinking"},"position":2},{"@type":"ListItem","item":{"@id":"https://doblin.com/our-thinking/building-an-innovation-mindset","name":"Building an Innovation Mindset"},"position":3}],"name":"Breadcrumbs"}</script><script src="/dist/scripts/main.min.js"></script></body> </html>