Hotel of the future: New experiences, new opportunities

​Technology innovations, changing customer demands, and new competitive threats are pushing hotels to offer increasingly personal, uniquely tailored experiences for every guest on every visit.​

Hotels are in a period of significant evolution and opportunity. From online travel agents to the commoditization of hotels, changes in the travel and hospitality industry are challenging hotels to move beyond brand identity and extend and deepen their relationships with travelers.

Through in-depth interviews with frequent business travelers and onsite research at different types of hotels in major US cities, we collaborated with our colleagues at Deloitte to identify five new integrated opportunities to evolve your hotel brand and services to meet changing customer expectations for their hotel experiences.

Learn more on

Download the report