HuffPost: Failing Actually Isn’t All That Cool

Geoff Tuff questions why companies celebrate failure when they can have more fun winning.

“No idea is a bad idea.” “Don’t let the antibodies kill your project.” “We have to act like a start-up.” And yes, “we need to reward failure.” In his monthly column on Huffington Post, Geoff Tuff takes on the mantras of innovation in corporate America today.

Approach innovation like failure is not an option.

Geoff highlights the pitfalls of adopting a start-up mentality within large corporates and provides guidance on how to avoid failure through a series of progressive loops of learn > build > test > refine. Through a list of questions to help innovation leaders down the path to winning, because--at the end of the day--failing actually isn't all that cool.

Read the full article on HuffPost.

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