HuffPost: Innovation Lessons from the Dark Side

Geoff Tuff reflects on how innovation teams can serve as a prism to play two essential roles for their business: dispersion and re-composition.

Drawing inspiration from Pink Floyd’s epic album art Dark Side of the Moon, Geoff Tuff writes on HuffingtonPost about how innovation teams can serve as a prism to play two essential roles for their business: dispersion and re-composition.

Geoff uses the Ten Types of Innovation as a useful tool for effectively executing both roles. For example, in dispersion, teams can take an idea spurred by a core business which leverages just one Type of innovation and refract it into something more competitively advantaged by layering on other aspects of business model innovation. He points to Chobani’s efforts to expand beyond the core business model of manufacturing and selling yogurt.

In recomposition, an innovation team should constantly sort through the myriad models and multiple colors of innovation examples in the outside world and concentrate their power into something cohesive and sensible for their company. He cites many of the “plays” Doblin has started codifying after seeing them at work time and time again.

Read the full article on HuffPost.

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