HuffPost: Would Your Customers Take You in Their Fantasy Draft?

The most desired fantasy football players are those – in the real world – who combine sheer potential with the right technology and real-time analysis to optimize their performance on a play-by-play basis. Not surprisingly, we’re living in a business world where the ‘winners’ are increasingly starting to follow the same rules.

In my monthly column, I teamed up with my colleagues Simon McLain, Francesca Dijols, and the Customer Experience Value team at Deloitte Digital to understand this phenomenon and reflect on how to take some learnings from professional sports and apply them to more traditional corporate marketing challenges. Together we explore how Customer Experience Value is driving success--on and off the field.

Read the full article.

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