Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws

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The best leaders don't wait for the future to arrive, they "provoke it"!

From the bestselling team who brought you Detonate: Why- and how- corporations must blow up best practices (and bring a beginner’s mind) to survive authors Geoff Tuff and Steven Goldbach bring you Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws, and explain why we act the way we do when faced with uncertainty and provide tools to do things differently.

Rooted at the intersection between business and behavioral economics, Provoke is applicable to decisions in business, but also across many different aspects of the human experience, teaching people how to provoke as a mechanism to create a better future.

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