
Using Design Thinking to Innovate

Many companies are incorporating design thinking into their operations to meet the changing needs of customers. This human-centered approach draws lessons from the world of design to innovate new products and services, deliver engaging experiences to consumers, and transform business models.
In an interview on CMO Today, Erik Kiaer discusses how many companies are using design thinking to innovate not just products and services, but also customer experiences and business models.
Read the full article.
Check out more Deloitte Insights on WSJ.