All Team Members

Aashika Jain


New York

I am a design researcher and strategist with background in product design and development. I use a methods-based research approach to understand people and contexts. I am driven by the itch to translate this understanding into strategies and offerings that broadly make life more cherished and specifically bring value to businesses.

I have lived a large majority of my life in India and have worked with a range of organizations from design firms and startups to Fortune 500 companies and non-profits. I have brought human-centered design to a variety of issues from development of local crafts in remote villages to building a business from a concept.

Raised in a tediously loving and close-knit extended family in India, I find comfort in building and maintaining strong relations.


BDes in Product Design – National Institute of Fashion Technology, New Delhi; MDes – Institute of Design, IIT, Chicago; MBA – Stuart School of Business, IIT, Chicago

What Inspires Me

Good questions, grandiose ideas and passionate people