Alex Curry

My journey to the world of design and innovation has been a long one. After an amazing stint as an officer in the Royal Navy Submarine Service I joined the similarly eccentric Monitor Group as a Strategy Consultant. There my focus was on growth strategy in the consumer sector. I led Monitor's largest global CPG account and its CPG business in Europe. Inevitably I came across innovation. After dabbling in the topic as a 'common or garden' consultant I realised the profound limitations of my approach and I decided to focus full time on Doblin where I now co-lead our European practice. I still allow myself to indulge in the odd strategy project.