All Team Members

Debbie So

Business, Design


I am a strategist in Doblin's London office, where I support leaders of large organisations to conceive, develop, and launch innovations. I am a fierce advocate of making the world a better place, and I believe we can solve wicked problems through our clients. At the same time, my knack for Human-Centered Design helps to ensure that people are given agency in framing their needs and are a central focus for outcomes.

These days, I am particularly curious about exponential technology and its impact on service design. Talk to me about AI.

Prior to joining Doblin, I spent a decade working with social enterprises, specialising on transformation through the built environment.


Bachelors of Commerce – McGill University; Diplom Sustainable Urban Design – UC, Berkeley

What Inspires Me

Self-build, Montreal in the early 2000’s, and my partner.