All Team Members

Dianna Wu



I believe great design is empathetic, and we are here to shape that experience. Whether it’s applying design methodologies to systemic challenges or crafting meaningful experiences for our users, my purpose is to help to ensure we are human-centered in our approach and output.

I enjoy thinking deeply about tricky problems and making stuff real.

Before joining Doblin, I worked as a designer in branding and communications across agencies big and small in Sydney and London. But irrespective of industry or scale, at the heart of every endeavour is the need to build connections through stories.


B.Des in Visual Communications (Hons) – University of Technology Sydney

What Inspires Me

Small acts of kindness, Iranian cinema, food as social identity and history, rural areas without phone reception.