All Team Members

Geoff Tuff

Business, Client Leadership


I am—first and foremost—a strategist at heart with a deep interest in helping companies grow in nontraditional ways. I am a Principal at Monitor Deloitte and have responsibility for leading Doblin, the firm’s innovation practice.

Prior to this, I was a senior partner at Monitor Group and a member of its global Board of Directors. Since I first joined Monitor in 1992, I have worked broadly across industries—pharmaceuticals, medical devices, consumer products, beverages, information services, financial services, telecommunications, metals, chemicals, industrial products and beyond. For all of that time, I have focused exclusively on helping companies grow.

Throughout my career, I have been at the heart of developing some of Monitor’s—and now Deloitte’s—core methodologies related to driving profitable topline growth for clients. I love speaking and writing and articles of mine have been published in a variety of magazines, including the Harvard Business Review.


BA in English Literature and Creative Writing – Dartmouth College; MBA – Harvard Business School

What Inspires Me

Storytelling, jam band music, and the pursuit of true irony