All Team Members

Jennifer Nachshen

Business, Insights


My work merges the rigor of behavioral science and the empathy of human-centred design to create innovation grounded in evidence. I love helping clients understand how people actually approach decision-making, so that they can design products and services that truly meet people where they are.

Prior to joining Doblin I spent over a decade working as a clinician, academic and researcher in the fields of developmental and clinical psychology, while moonlighting as a fashion and lifestyle writer and editor and running my own social media marketing firm. During my MBA I applied my psychology background to a business context, with a focus on behavioral economics and design thinking.

Since arriving at Doblin I’ve helped clients understand the convergence of trust and simplicity, the power of simple reminders, and that the problem of needing more information is rarely solved by providing more information.


MBA – Rotman School of Business; PhD in Clinical Psychology – Queen’s University

What Inspires Me

My daughter, who approaches every new experience as if it might be the best ever