All Team Members

John Pipino


Chicago Headquarters

I have been with Doblin since 1988, giving me the chance to see the field of innovation strategy develop and observe first hand how people, work, and workplaces have changed. Over the years I have worn so many hats I have lost all my hair. I have a lifetime of experience in research, analysis, concept development, business development, and front of room moments with scores of subjects. I also have direct experience (and empathy for) running a functional area within an enterprise—for many years I managed Doblin's internal technology infrastructure and created systems for social science research and tracking innovation.

For more than 20 years, I have taught at the IIT's Institute of Design. I will always be a passionate advocate for the value of liberal arts in the worlds of technology and business.

As often as possible, I like to head up a mountain, sleep in the snow, and breathe non-urban air.

Please call me Pip.


BA History and English – Frostburg State College, Maryland

What Inspires Me

Principled decisions, great music, good cartoonists, and subtle humor