All Team Members

Jonathan Fraser



I’m a strategist and designer who loves solving tricky problems by creating new and exciting experiences. Although originally trained as an engineer, it was my Masters in Design where I learned to handle the often panic-inducing uncertainty of innovation projects. It turned out this was a helpful skill to learn, as every innovation journey I’ve been on has been different – I’ve helped clients innovate on issues that varied from medication compliance, to kitchen design, to toothbrushes, to citizen engagement. This variety is what I find exciting, and also what allows me to see the connections and patterns that help me improve as an innovator. In my spare time you’ll find me taking a break from all this excitement by listening to podcasts, hitting the slopes, or unwinding in front of a movie.


MEng Engineering – University of Cambridge; MA+MSc Innovation Design Engineering – Royal College of Art & Imperial College London

What Inspires Me

Travelling, skiing, science fiction, podcasts, cinema, and animated GIFs