All Team Members

Kira Novak


Chicago Headquarters

For as long as I can remember, I’ve been enthusiastic about solving tough problems. My background in psychology and qualitative research enables me to get to the root of a question, issue, or situation by asking the right questions – and my education in design allows me to put that research to good use in creating new experiences, service models, and offerings.

I’m particularly passionate about the power of design to make meaningful changes to our day-to-day lives. The world is complex and hard to navigate, and I enjoy using design to remedy that, even if it’s one small step at a time.

In my work across industries, I enjoy bringing the voice and perspective of the customer into meetings, discussions, and decision making where it may not have been otherwise.


BA in Psychology and American Studies – Colby College; Masters of Design – Institute of Design, IIT

What Inspires Me

Strong opinions and a good debate, being in an unfamiliar place, Spike Lee, personality psychology