Michael Perry

I see myself as a bridge between the flexibility inherent to the creative process and the rigidity demanded by business strategy. From design, to brand, to digital, to innovation consulting, I have broad experience in applying human-centered methodologies to tackle challenges across disciplines and industries. At any one time, I have filled the shoes of a homeowner, a luxury car dealer, a millennial craving a burrito, or a merchandiser stocking a convenience store. My multidisciplinary background not only enables me to ensure ideas are grounded in desirability, feasibility, and viability, but also to act as a translator between roles.

I am particularly interested in the novel interactions unlocked by the intersection of digital and physical environments. At Doblin, I am excited to explore this new potential so I can help bring great experiences to as many people as possible.