All Team Members

Michael Perry


Chicago Headquarters

I see myself as a bridge between the flexibility inherent to the creative process and the rigidity demanded by business strategy. From design, to brand, to digital, to innovation consulting, I have broad experience in applying human-centered methodologies to tackle challenges across disciplines and industries. At any one time, I have filled the shoes of a homeowner, a luxury car dealer, a millennial craving a burrito, or a merchandiser stocking a convenience store. My multidisciplinary background not only enables me to ensure ideas are grounded in desirability, feasibility, and viability, but also to act as a translator between roles.

I am particularly interested in the novel interactions unlocked by the intersection of digital and physical environments. At Doblin, I am excited to explore this new potential so I can help bring great experiences to as many people as possible.


MBA – Kellogg School of Management; MS Design Innovation – Northwestern University; BS Architecture – University of Virginia

What Inspires Me

Being alone in nature, people's quirkiness, Richard Serra, Donald Judd, Dan Flavin, and my Grandma in her 90's who is more fluent in emoji than I am.