All Team Members

Phillip Ayoub



I've helped clients build innovation centers, launch new businesses, and outmaneuver disruption, all while having fun. While an academic and applied researcher in a previous life, I worked on a range of topics from the future of flight to the design of U.S. intelligence systems. Today, most of my work is in healthcare, high tech, and financial services, but I’m always interested in innovation in the travel and higher education industries.

I have a background in psychology, engineering, and business. I got a PhD (but nobody calls me "Dr. Ayoub" except my mom). I am a project manager and ethnographer who likes to tinker and ask lots of questions.


BS in Psychology – University of Wisconsin; MS in Industrial Engineering – Pennsylvania State University; PhD in Information Sciences and Technology – Pennsylvania State University

What Inspires Me

Articles and books that tell a good story, my colleagues in action, and being in the great outdoors