All Team Members

Setareh Shamdani

Design, Insights


I care deeply about ethical design and am a constant advocate of the people impacted by my work, finding every opportunity to amplify their voices in both the process and the outcome. As a civically-minded tech enthusiast, I enjoy envisioning new products and services by drawing a delicate balance between honouring the values we hold dear and what has been made possible with new technologies. I have explored intersections across art, design, engineering, technology and business, all while maintaining a strong focus on inclusion and accessibility.

My past work has taken me from being the design lead of a Toronto-based health and sleep start-up, to collaborating with speech and language therapists at hospitals in London (England), to organizing a design and technology exhibition in Tokyo, to designing and managing campaigns for social profit organizations in Vancouver. I also teach as an adjunct professor at the York University / Sheridan College graphic design program.


MA/MSc in Global Innovation Design – Royal College of Art/Imperial College (in collaboration with Pratt Institute and Keio University); BDes (Honours) in Graphic Design – York University/Sheridan College

What Inspires Me

Paradoxes of human behaviour, unexpected acts of kindness, people who are passionate about what they do, science fiction novels, the first blank page of a sketch book, this pale blue dot we inhabit.