All Team Members

Tom Schoenwaelder

Business, Client Leadership

New York

I am the Chief Commercial Officer of Doblin. I focus on working closely with senior leadership teams to help them develop and execute transformational innovation-driven growth programs.

I have worked across a wide range of sectors spanning Oil & Gas, Financial Services, Industrials and Media, with a particular focus on Consumer Goods and Services. I am passionate about helping companies accelerate growth in their core business, designing new business models to pursue transformational growth opportunities and reviving underperforming businesses. Over the years, I have worked extensively with client teams in North America, Europe and Asia.

Recent engagements include transforming the innovation capabilities of a mid-sized cosmetics company, leading a commercial capability transformation for a leading alcoholic beverage company, developing emerging market business models and entry strategies for a global consumer and industrial products conglomerate, conceiving of and developing a major new business for one of the world’s largest consumer goods companies, and architecting innovation transformations for a leading global bank and a large player in the oil and gas industry.

I have worked in Boston, Frankfurt, Moscow and New York and have also lived in South East Asia for many years.


MBA – Kellogg School of Management, Northwestern University; BA – Harvard University

What Inspires Me

My wife Zeynep and rambunctious sons, Alexander, Theo and Markus; the art of great narrative; exploring new places and new traditions

What I’ve Been Working On Lately