All Team Members

Whitney Mapes

Design, Insights

New York

People are at the root of all great design. In my role at Doblin, I design research methodologies to better understand people, synthesize insights, craft powerful stories, and identify strategic design opportunities for our clients.

I started my career in consumer insights, leading design and innovation engagements across industries.

As I have delved deeper into the world of design, it’s only become clearer that meaningful design work can never lose focus on the customer.

Motivated to pursue more purpose-driven projects, I completed an MFA at Parsons School of Design to address systemic social issues — like climate change, mental health, financial empowerment, or education reform— and find ways to use design as a force for change.

Originally from California, I love to travel, discover new places, and explore the outdoors! Outside of work, you can usually find me outdoors on long walks or parks in NYC (weather permitting) or planning an upcoming travel adventure.

Education

Bachelor of Science – Stanford University; Master of Fine Arts – Parsons School of Design

What Inspires Me

Complexity, travel and experiencing new cultures, forests, fireflies, and Christmas music