All Team Members

Willa Zhang


New York

I believe that opportunities don't just appear; you must create them. I am driven to help companies find and create new sources of growth that are rooted in the needs of the customer. Human-centered design encourages clients to challenge tried-and-true strategies and instead use deep empathy as a source of future opportunities.

As a business strategist I apply my prior strategy consulting experience at Monitor Deloitte and analytical background to help clients make innovation concepts economically viable while addressing consumer needs. With degrees in economics and psychology, I'm fascinated with the intersection of business and people, and in particular, how and why people make decisions.


BA in Economics & Psychology – Northwestern University; MBA – Harvard Business School

What Inspires Me

Dreamers, puns, stand-up comedians, outdoor concerts, and Marie Kondo